Lit With Whit | Effective Book Marketing & PR

Hello...

we are Lit with Whit

We help authors find readers and increase sales with an integrated campaign of PR, Marketing, and Events as unique as their books.

Customized Services

A successful book launch combines tailored publicity, marketing, event management, and sales.

We've done it all and worked with a variety of clients including first-time authors and bestselling series; rock-n-roll photographers and graphic novel creators; the world's most famous cat and a future Vice-President, Academy Award-winning animated films and a memoir from the screen's most frightening horror villain. Each campaign is built from the ground up taking into account the specific nature of each project. Let our experience work for you.

Media Relations

Get in front of the editors, broadcasters, bloggers, podcasters & influencers who buyers trust.

We'll find effective story angles, create persuasive materials & pitches, then target media that make a difference. From pitching reviews, booking interviews, & managing a total PR plan,no one will be a stronger advocate for your book.*

Book Events & Tours

Author events that won't

waste your time.

We offer planning-through-execution of local, regional, national events and tours to increase sales through meaningful connection with readers.

Our plans incorporate strategy, logistics, promotion, execution, and final reporting.

Pre-Pub Prep

Delivered your manuscript,

now what?

Together we'll optimize the time leading to publication to position you for an awesome launch! Your publisher may have a marketing team, but there's always more to do. We'll maximize your resources, preparation, and presentation to supplement their efforts and leave no stone unturned.

* well, maybe your mom

NEW & NOTABLE

Olivia Newton-John's Legacy

I was excited to work on Matthew Hild's new biography, A Little More Love: The Life and Legacy of Olivia Newton-John which examines the life of the popular singer/actor/humanitarian. As a kid, I LOVED the film Grease and its soundtrack. So, it was a treat to help bring her story to the world. While it's fun to hear about her accomplishments, romances, and famous friends, Hild doses a great job of spotlighting some of her less flashy, but important contributions such as her ad

May 141 min read

An Email Too Good to be True?

Impersonators are contacting authors to prey on hope... After years of writing, editing, securing a publisher, and building a platform, your book finally hits the shelves. An email arrives from a producer at a big podcast asking to interview you: it's an author's dream. But wait a minute...does the email address seem personal rather than professional? Is the text generic and vague? Are they offering to feature you and your book for a fee? These are all red flags that may indi

May 72 min read

"A Circle Outside" & a Hometown Connection

Last year a fellow publicist recommended me to UK-based Eye Books which was looking for a publicist to manage United States PR for a book. It turned out the the book was set in my hometown of Santa Cruz, California, and the author, Linda Rosewood, was close to one of my friends from high school. The coincidence was too good, and I jumped to work on it. A Circle Outside is a subversive comedy set in the redwoods above Santa Cruz. It draws on the ideas of feminist utopias, mo

Apr 12 min read

Billy Bragg Fan Book Event

I'm thrilled to be promoting this special launch event for Billy Bragg – A People’s History , a unique book that collects the memories...

Oct 10, 20251 min read

Veteran Journalist's First Book

Jason Pettigrew dives deep into Ministry's groundbreaking album For many years I pitched Jason Pettigrew on various music books I...

Jul 31, 20252 min read

Silent Book Club Anniversary

Silent Book Club started in 2012 when two friends began meeting regularly in a San Francisco wine bar to quietly read their respective...

Jul 30, 20251 min read

Explore More

April Whitney, Founder

I've spearheaded publicity for 11 New York Times Bestsellers, and worked with first-time authors, award winning artists, film & TV celebrities, comic book creators, beloved musicians, Internet pets, national charities, and international entertainment licenses for more than 20 years.

Wait, there's more...

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Contact

Our Exceptional Clients & Books

Get in Touch

408-673-1956

april@litwithwhitpr.com